12 Types of Video Marketing
When you start creating marketing videos, it can help to know the types of video you can use to grow your business.
Her’s a list of 12 types of video marketing to consider.
1. Brand Videos
Brand videos are usually created as part of a larger marketing campaign. These videos are often used as advertisements on social media to generate brand awareness and increase traffic. They usually aim to communicate the brand’s personality, culture, mission and vision, or products and services.
2. Explainer Videos
Explainer videos are used to explain how your product works, and how your target audience can benefit from it. They could be animated or live action, or a combination of both.
3. Event Videos
If your business ever holds or participates in events, or perhaps you might attend an industry conference or networking events, then you will certainly find documenting the experience using video useful as part of your marketing activity.
4. Live Videos
All the big social networks allow users to stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live. Broadcasting live to your social media audience allows you to engage with viewers in real-time. It also provides a unique creative opportunity which allows brands to promote interviews, presentations, events, and more. Live video marketing also attracts higher engagement rates. In fact, viewers spend up to 8x longer watching live video than video on-demand.
5. Disappearing Videos
Snapchat pioneered the disappearing video format, but today there’s also Facebook Stories and Instagram Stories. Disappearing videos can add a hefty dose of urgency, which helps capture the attention of your target audience. Plus, the format itself inspires brands to get creative with their Story content ideas.
6. Educational or How-To Videos
Educational “how-to” videos can be extremely popular. Use this video marketing format to teach your target audience something they want to know. Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers. Software companies find this type of video useful in particular, by using screen capture to create tutorials.
7. Demo Videos
Demo videos are all about showcasing your product. Whereas explainer videos tend to sit at the top of the sales funnel by introducing people to your brand, demo videos go deeper. They aim to highlight all of the key benefits of your product or service and often include a call-to-action to encourage viewers to purchase.
8. Expert Interviews
Interviewing experts and influencers is a fantastic way to deliver real value to your audience. What’s more, this type of video marketing is a great way to position yourself as an authority at the centre of your niche. It also helps to build trust with your target market by harnessing the power of social proof.
9. Personalised Messages
When dealing with customer service requests or inquiries from potential customers, smart brands are using video. These personalised messages are far more impactful than a standard email response and can help improve trust and loyalty among your social media audience. Some of our customers are using a personalised video delivered in a branded Video Book, and experiencing extremely high engagement rates.
10. Case Study and Customer Testimonial Videos
Case studies or testimonial videos are a great way to increase social proof and influence your target market to move further down the sales funnel. Your target customers need to know that your product is the perfect solution for their needs. This type of video marketing can help showcase your products while also building trust.
11. Animated Videos
Animation allows complete creative freedom. For this reason, it can be the perfect format to explain difficult or abstract concepts. Additionally, animations can be extremely eye-catching and entertaining.
12. Virtual Reality (VR) and 360° Videos
Virtual reality and 360° videos are becoming more and more popular. Users can view these videos through devices such as Oculus Rift, Google Cardboard, or simply by using a finger or mouse on their device. Arguably, these videos are currently seen as a novelty. However, as the technology develops, they’re sure to become a more integral and interactive part of video marketing.