1. It’s the way consumers consume
Visitors to your website, and pretty much any other website have a very short attention span. They consume content, but they want it fast. They simply don’t have the time to read your message, however beautifully written it is. Video allows you to get your message across faster than any other medium.
To engage your audience, exciting and engaging content is vital, or they’ll just move on.
The largest online video network, YouTube, is the second largest search engine, with more than 1 billion unique users visiting each month.
2. It maximises user engagement
Static ‘brochure sites’ are a thing of the past. For greater success, businesses are using their websites to create engaging and compelling experiences around their brand. To create connections, marketing directors are seeking new ways to build relationships with their customers, thereby increasing customer loyalty. This can be done in many ways, including:
- Product demonstrations
- Sharing experiences
- Telling the story
3. It’s vital for good SEO and social distribution
Google owns the two largest search engines in the world. It’s no surprise that video content will increase your search engine rankings so significantly. Google now displays video in the standard search results, and users are much more likely to click through to your content rather than a competitor, if if they are clicking on a video link.
Video is one of the most shared content mediums. Original video will maximise your social media impact simply because you are driving people to your site and content.