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5 reasons why you need to use video in your marketing

Jan06

Digital marketing is incomplete without video content. This medium  has a significant influence on a customer’s purchase decision. Many business owners are intimidated by video marketing because they worry about the process and money involved. A well-planned marketing campaign doesn’t have to be expensive. Here’s a look at some of the reasons why you should include this content in digital marketing:

Everyone is doing it… including your competitors.

Video marketing has become immensely popular recently, and most brands consider it a vital aspect of their marketing efforts. Around 81% of all brands use videos because the format can easily catch and retain attention. If you want to compete with other businesses in your area, you need to include video marketing in your strategy.

It improves Search Engine Rankings.

Search engines consider videos high-quality material, so pages with video content tend to rank higher. Video also helps improve rankings because it reduces bounce rates and increases session times. People are more likely to stay on your website if they see an engaging and impactful video. Good user experience is a ranking factor and will influence your position on the results pages.

It Helps Consumers Make Purchase Decisions.

Modern consumers don’t appreciate hardcore sales content. They prefer informative, service and product-related content that provides accurate details. Video helps to deliver information in an easy-to-understand format. Consumers can see how the product works in real life or how the service can help them, before making their decision.

Explainer Videos Boost Conversions.

According to research conducted by Wyzowl, 74% of consumers that watch product or service videos will make their purchase decision based on their experience. This format is visually appealing and gives consumers a more realistic view of the product, which can help boost the conversion rate by a considerable margin. Videos keep people on the website for longer periods, which also increases the conversion rate significantly.

Connecting With the Audience.

Videos, especially live videos, allow businesses to connect with their audience on a more direct level. A personal connection can help boost sales and increase brand loyalty. Live videos that show candid, behind-the-scenes content can help you develop a solid consumer base, and earn the customer’s trust.

Why Choose Us?

We are a talented group of dedicated and experienced professionals, who provide tailor-made video content at a fraction of the cost of larger production companies. We bring a small, well equipped crew of people to your project, who will create your video with maximum efficiency and minimum disruption. We believe in collaborating with you to create effective, engaging films that generate the optimum return on investment.

Call now to talk about your next project.

02380 002238 or 0203 137 6001

Virgin Media Testimonial

Oct28

Here’s Jerry Parkin, Director of Field Operations at Virgin Media to tell you a little about how Videomachine helped them with some training films.

The Showreel, and why it’s important

Mar09

The Videomachine Showreel

Every video production company has a showreel – or they should have. The showreel is by far the best way to engage potential clients and to demonstrate the production team’s expertise. Here at Videomachine, we have tons of experience in all areas, styles, and techniques. Take a look at our own showreel below – you’ll see off the bat that it covers a vast range of different production techniques, from animation to drama, motion capture, news, product videos and so much more. Get in touch to discuss your own video requirements. Call 02380 002238 today.

Video production in Southampton

Mar08

Video production in Southampton

Videomachine Limited has recently relocated to Southampton, in the  beautiful waterside village of Netley Abbey. We are providing top class creative video production in the Southampton area. We continue to do this in the whole of the South and South East. For high quality, affordable, creative video production services in Hampshire and Southampton, give us a call on 07801 097067.

Netley Beach

Mannequin Challenge Video Production

Nov19

How to make a Mannequin Challenge video

You’ve heard about the latest phenomenon right? The Mannequin Challenge – where you an a bunch of friends and colleagues maintain a steady pose while someone with a camera cruises around the group. At Videomachine, we have the perfect techniques and equipment to bring this to life for you, with high quality stabilised cameras, and some great ideas. We can shoot and edit, in the same day – at a reduced rate too. We can also help with direction and ideas. Call us today to get your Mannequin Challenge started. 01256 350646

3 reasons why your website needs video content

Jun07

social media concept

1. It’s the way consumers consume

Visitors to your website, and pretty much any other website have a very short attention span. They consume content, but they want it fast. They simply don’t have the time to read your message, however beautifully written it is. Video allows you to get your message across faster than any other medium.

To engage your audience, exciting and engaging content is vital, or they’ll just move on.

The largest online video network, YouTube, is the second largest search engine, with more than 1 billion unique users visiting  each month. 

2. It maximises user engagement

Static ‘brochure sites’ are a thing of the past. For greater success, businesses are using their websites to create engaging and compelling experiences around their brand. To create connections, marketing directors are seeking new ways to build relationships with their customers, thereby increasing customer loyalty. This can be done in many ways, including:

  • Product demonstrations
  • Sharing experiences
  • Testimonials
  • Telling the story

3. It’s vital for good SEO and social distribution

Google owns the two largest search engines in the world. It’s no surprise that video content will increase your search engine rankings so significantly. Google now displays video in the standard search results, and users are much more likely to click through to your content rather than a competitor, if if they are clicking on a video link. 

Video is one of the most shared content mediums. Original video will maximise your social media impact simply because you are driving people to your site and content. 

Videomachine, the leading Hampshire-based video production company, is helping clients of all types maximise their customer experience by generating professional, high quality video content for their websites. Call us now on 01256 835555 for a quote.

New 4K and Slow Motion

Feb29

IMG_0190-600x468

Videomachine has invested in the latest 4K camera from Sony. Meet the new PXW-FS5 with 4K and up to 960fps slow motion capture. With compatibility with our existing Canon lenses, we can just about cover every shot requirement. Check back soon for some test results.

Music Video

Dec22

Videomachine recently produced, directed, filmed and edited this music video. Filmed on location in Manchester in October, it features Paul ‘Kermit’ Leveridge with the track ‘The Construct’.

Production Notes:

Equipment:

  • Canon 5D
  • Canon C100

Credits:

Director & Producer: Philip Lyons

Co-Director: Elspeth Moore

Cameras: David Cox & Philip Lyons

Editor: Philip Lyons

 

New showreel available now!

Nov07

We have updated our showreel. 2014 has been a really busy year, and some of the work, of which we are really proud, has been compiled into out new 2014 showreel. Look out for Novak Djokovic, some Eurofighters, a TV studio and lots more!

This video is full HD, so it might not look great on slower computers, or slow network connections. You can see the 720p version here.

 

 

Kit List

Aug09

We can pretty much cover off all requirements with the kit we have available and we have the right kind of kit to make your production stand out. Unlike many other production companies, we don’t charge extra for equipment.

Cameras:

  • Sony PXW-FS7K Mark 2
  • Sony PXW-FS5 4K and Slow Motion camera
  • Canon XF305 (EBU compliant)
  • Canon C100
  • Canon XA20 Compact Full HD camera (50/60p)
  • Sony EX1R x 2 (+ extra EX1 if required) full HD
  • Canon 5Diii 2.8 100mm, 2.8 16-35mm
  • 3 x Canon 5Dii x 2 + 1.4 & 1.8 50mm + 3.5 28-300mm + 25-105
  • GoPro Black Edition x 2
  • 2 x Osmo Gimbal 4K cameras
  • DJI Mavic Pro Drone
  • DJI Inspire 1 dual 4K Aerial Drone
  • DJI Phantom 3 Pro 4K Aerial Drone

Grip:

  • Ronin-M x 2 Lightweight camera gimbals
  • Manfrotto tripods + video heads
  • Manfrotto remote pan arm
  • 6m Track & Dolly kit
  • 30ft Jib (can be combined with the T&D for extra flexibility
  • 18ft Jib with remote head
  • iFootage M1 Portable Jib
  • 1.8m flywheel ultra smooth slider
  • Pan-arm remote zoom & focus
  • Steadicam x 2 + vest
  • Fig Rig

Sound:

  • 2 x off camera 4 track H4N x 2 (8 mixable tracks on location) + mixer
  • 2 x Tascam D60 Field recorder
  • Matched pair of AKG condenser mikes
  • Rode Videomic Pro & Fluffy
  • 3 x Rode NTG-2 boom kit with furries
  • Remote mike transmitter
  • Rode Interview mike
  • 3 x Sony lavalier radio mike kits
  • 2 x Location mixer Xenyx 1204 USB
  • Mike stands
  • Portable vocal booth
  • Allen & Heath Qu-16 mixer

Extra bits

  • Autocue system & iPad
  • Samurai Blade
  • Samurai Shogun 4K SSD monitor/recorder
  • Portable Chromakey (blue/green)

Lights

  • Lowell Creator 4-head tungsten kit
  • Lowell 12v iLight
  • 3 x 1000w tungsten Redheads
  • PagLight
  • 8x 500w output LED BiColour panels
  • Full 4-head Bowens flash kit + octo- & softboxes

On location post:

  • 2 x MacBook Pro editing kit for field editing: FCP + Avid MC + Premier + AE

Edit Suite:

  • 3 x 27in iMacs: FCP + Avid MC + Premier + AE + Adobe CC2014, Trapcode & VCP, C4D
  • KRK Rokit6 monitors
  • 96TB storage
  • Bluray Writer
  • Korg Triton Extreme workstation
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