Digital marketing is incomplete without video content. This medium has a significant influence on a customer’s purchase decision. Many business owners are intimidated by video marketing because they worry about the process and money involved. A well-planned marketing campaign doesn’t have to be expensive. Here’s a look at some of the reasons why you should include this content in digital marketing:
Everyone is doing it… including your competitors.
Video marketing has become immensely popular recently, and most brands consider it a vital aspect of their marketing efforts. Around 81% of all brands use videos because the format can easily catch and retain attention. If you want to compete with other businesses in your area, you need to include video marketing in your strategy.
It improves Search Engine Rankings.
Search engines consider videos high-quality material, so pages with video content tend to rank higher. Video also helps improve rankings because it reduces bounce rates and increases session times. People are more likely to stay on your website if they see an engaging and impactful video. Good user experience is a ranking factor and will influence your position on the results pages.
It Helps Consumers Make Purchase Decisions.
Modern consumers don’t appreciate hardcore sales content. They prefer informative, service and product-related content that provides accurate details. Video helps to deliver information in an easy-to-understand format. Consumers can see how the product works in real life or how the service can help them, before making their decision.
Explainer Videos Boost Conversions.
According to research conducted by Wyzowl, 74% of consumers that watch product or service videos will make their purchase decision based on their experience. This format is visually appealing and gives consumers a more realistic view of the product, which can help boost the conversion rate by a considerable margin. Videos keep people on the website for longer periods, which also increases the conversion rate significantly.
Connecting With the Audience.
Videos, especially live videos, allow businesses to connect with their audience on a more direct level. A personal connection can help boost sales and increase brand loyalty. Live videos that show candid, behind-the-scenes content can help you develop a solid consumer base, and earn the customer’s trust.
Why Choose Us?
We are a talented group of dedicated and experienced professionals, who provide tailor-made video content at a fraction of the cost of larger production companies. We bring a small, well equipped crew of people to your project, who will create your video with maximum efficiency and minimum disruption. We believe in collaborating with you to create effective, engaging films that generate the optimum return on investment.
Call now to talk about your next project.
02380 002238 or 0203 137 6001